Doing what I do best: talking with my hands about brand identity
My passion is helping visionary brands become more vibrant versions of themselves—so they can grow with purpose and have a positive impact in the world.
For more than 20 years, I have led transformational brand identity development programs, marketing campaigns and brand management systems for companies large and small.
As a manager, I have recruited, grown and coached teams to achieve a shared vision.
As a business-minded creative, I have developed briefs that answer to strategic imperatives and audience targets, managed budgets and schedules, and seen work from concept through production.
As a contributor, I have crafted design strategies, identity systems, marketing campaigns, and communication and adoption plans. I am resourceful, take initiative and am obsessive with results.
I am comfortable working across business and creative and motivated by the intersection of design and strategy. I believe in the simplicity and elegance of design, thrive in dynamic environments with challenging constraints and enjoy delivering clever solutions to complex problems. My calling is the influential power of design to inform and delight, and my motto is “everything is figureoutable.”