Experience
Capital One Financial / Richmond, VA
Executive Creative Director, June 2024 to present
Group Creative Director, June 2021 – June 2024
Creative Director, June 2017 – June 2021
Associate Creative Director, November 2015 – June 2017
Contractor, March 2015 – November 2015
Leader of the Enterprise Brand Design & Identity team, overseeing a 14-person in-house creative and strategy team in the management of the Capital One visual and verbal brand. Department leader for overall creative quality and brand consistency, partner to creatives and strategists across the company to develop product identity solutions and experiences and mentor to department creatives, with a focus on problem-solving and presentation skills. Key accomplishments:
Leads data-driven development, delivery, governance, and performance of the organization’s global brand identity systems including: visual style, personality, logo, naming, voice and tone, editorial, photography, typography, iconography, illustration, motion & animation, physical spaces
Serves as the central brand guardian and resident expert on brand identity strategy; partners across a highly matrixed organization and external agencies to secure alignment and ensure a unified brand expression across all customer touchpoints
Provides strategic direction and thought leadership to brand, creative, marketing and digital design partners, using audience insights and market data to drive strategic innovation and balance brand consistency with specific customer and platform relevancy needs
Led the global rollout and adoption plan of the enterprise brand refresh, including leading brand trainings, developing tools that inspire stewardship of the brand, and tracking quality assurance
Partners with Brand Insights teams to align brand health metrics customer associations with brand expressions and activations; and with Brand Governance team to assess highest-risk areas and craft guidelines to vet partnership opportunities and evaluate reputational risk
Camp Design Studio / New York, NY & Richmond, VA
Co-Founder & Creative Director, February 2014 – April 2016
Providing strategic brand creative vision, design solutions and storytelling for clients across a variety of projects including digital, print, packaging and brand identity packages. Specializing in the needs of local small businesses and startups. Clients included World Wildlife Fund, HealthWarrior, The Directors Company and Milton’s Local. Key accomplishments:
Developed brand purpose, brand values and brand identity systems for local consumer packaged goods and retail startups, nonprofit organizations and brand consultancies
Helped launch companies, from naming and positioning to sales and investor materials
Created point-of-purchase and environmental installations for Health Warrior
Developed educational infographics and social assets for the World Wildlife Fund
VSA Partners / Chicago, IL & New York, NY
Creative Director, September 2012 – June 2014
Design Director, April 2011 – September 2012
Creative lead for all design work out of the New York office. Led, managed and developed an 8-person creative studio and was responsible for the communication and coordination of IBM work between the Chicago & New York offices. Led employee engagement & transformation efforts for IBM, including digital workforce enablement tools and experiences, and environmental branding. Other clients included GE Healthcare, D’Addario, HillRom, Cargill and Strayer University. Key accomplishments:
Created core values, brand DNA and brand purpose for D’Addario, alongside a visual rebrand and complete packaging overhaul
Created digital tools, assets, and storytelling platforms, apps and interactive experiences for IBM to increase employee engagement and improve the IBMer experience
Developed multiple brand identity systems, ranging from brand refresh to complete rebrand
Siegel+Gale / New York, NY
Design Director, October 2008 – April 2011
Senior Designer, May 2007 – October 2008
Team management, strategic development and design implementation for Fortune 500 clients. Led brand efforts for American Express, including an enterprise brand standards refresh and multimedia storytelling for global recruiting. Additional projects included consumer and corporate identity, digital design, packaging and retail environmental design for Target and Kahn Lucas. Key accomplishments:
Led a brand design refresh for American Express, including color, type and pattern evolutions
Led the design of multiple card products, including the airline and hotel co-brands, and new market / audience products, including teen and secured cards
Evolved the American Express Global HR brand, leading a series of global video and photo shoots and the development of an interactive recruiting website
Developed the Kahn Lucas “Dollie & Me” retail brand, including visual identity, website, in-store customer experience, photo library, product architecture and retail characters
Fairly Painless Advertising / Holland, MI
Designer & Art Director, May 2003 – April 2007
Conception, design, presentation, and production of various projects, including private label packaging, brand identity, print collateral, website design, broadcast, outdoor, magazine and newspaper ads, and annual reports. Clients included Herman Miller, Spartan Foods, Spectrum Health, Devos Children’s Hospital, and Turion Bamboo Traders. Key accomplishments:
Developed brand identity packages, marketing and sales collateral, websites and packaging suite for the Herman Miller accessories collection, Yves Behár Leaf Light collaboration and Get Real campaign
Designed print collateral and trade show booth designs for Turion Bamboo Traders
Concepted and art directed regional broadcast, out-of-home and radio campaigns for Devos Children’s Hospital and Spectrum Health
Recognition
IHAF Conference Panelist
IHAF In-House Agency of the Year finalist
Print Regional Design Annual
Communication Arts Design Annual
Communication Arts Poster Annual
Graphis Advertising Annual
Graphis Design Annual
Graphis Designers USA
AIGA Design Re:view
AAF National Gold Addy
AAF District Gold Addys
AIGA Award of Excellence
American Graphic Design Award
WebAward Standard of Excellence
Education
Kendall College of Art & Design
BFA, Visual Communications
Studio Excellence Award and gallery exhibition honoree, recognition given to top graduating senior