Capital One Café
Now Open
at 59th & Lex

At the end of 2022, Capital One launched a brand new Café concept—the “Café Collective”—at 59th and Lex in New York City. One of the busiest intersections in the city, it is an oasis where everyone is welcome to recharge and refuel. This new collective-style Café offers more banking options, more cozy spaces to work or relax, and new, elevated food and beverage offerings in partnership with Verve Coffee. 

This “Now Open” campaign introduced New York to a more premium Café experience, and included creative messaging strategies, custom window installations, an interactive product hub installation, a photoshoot, paid and organic social media campaigns and youtube content, targeted emails and a robust out-of home campaign, including a subway takeover (at 59th and Lex, of course). Within the 48 hours of the opening, multiple potential large balance customers came in asking ambassadors what they could do with their $1MM balances, making appointments and opening CDs.