D’Addario
Brand Book
For over 400 years—from the hill towns of Italy to the streets of New York—the D’Addario family has been making strings for musical instruments. Missing from this storied history was a unified brand story for customers that would create a connected world with D’Addario at the center.
By identifying core values, brand DNA and brand purpose, D’Addario would not only mean accessories and strings, but would come to stand for something greater than the products it makes. The entire D’Addario team was unwavering in their commitment to the principles outlined and every decision they make is guided and informed by the book.
Credits
Agency: VSA Partners
ECD: Thom Wolfe
Senior Strategist: Jonathan Turitz