Herman Miller
”Get Real”
To counter the rise of counterfeits undermining Herman Miller’s authentic, iconic furnishings, the GET REAL campaign was created to educate (and appeal to the conscience of) the A&D community with events at ICFF, MOMA design stores, design school education programs, posters, and a One Show award winning video.
Credits
Agency: Fairly Painless Advertising
CD: Peter Bell
Sr AD: Julie Lang
Motion: Imaginary Forces