IBM Astor Place

Home to IBM Watson, Cloud and the Design Lab, newly-leased Astor Place needed an environmental experience based on the way IBMers work—collaboratively, iteratively and at ever-increasing speed. Our objective was to infuse a distinctively modern, provocative and innovative look and experience throughout.

The concept came to life through an overarching theme of “discovery,” with details like a choreographed Watson demo and walkthrough for clients; inspirational messages tucked away in odd places ; interactive installations including an ever-changing clipboard wall, digital way finding and post-it rooms; and imagery from IBM’s vast design archives to showcase the innovative stories of IBM’s past, and encourage present-day IBMers to be tomorrow’s stories.