Capital One
Elements Card
Café Pop Up

The Elements card, a new credit card shape imagined and prototyped by the Capital One Lab team and 5 years in the making, is an example of how Capital One is using design to reimagine banking. Elements transforms the very idea of a credit card—a utilitarian item—into a beautiful, attention-grabbing physical object.

For 3 months in a Philadelphia café, customers were able to see and learn about the Elements card at a pop up exhibit. I partnered with the Lab team on the exhibit design, and led the creation of a launch look and feel, strategic messaging, ipad sign up flow, ambient videos and ambassador talking points.